Welcome back, NAR members.
Todays letter is a good one. I - your beloved writer - personally have experience being an agent-investor myself and see the benefits of it in my own career. But, enough about me, we’re here to keep you informed while cutting out the fluff. Let’s get right into it.
Why More Agents Are Becoming Investors in 2026
For most real estate agents, the business has traditionally been simple:
Help clients buy and sell property. Earn a commission. Move on to the next deal.
But more agents are starting to ask a different question:
What if I wasn’t just involved in deals… but actually owned part of them?
That shift in thinking is becoming more common.
Agents spend their careers analyzing properties, understanding markets, and watching long-term appreciation play out in real time. Naturally, many begin to realize they are positioned closer to opportunity than most people.
The challenge has always been access.
Large down payments.
Active management.
Time commitment.
For many agents, that made investing feel like something to “get to later.”
But that’s starting to change.
And for agents looking for ways to gain exposure to real estate beyond transactions, without taking on the full operational burden, the resource below is worth a look.
Experts Would Invest $100,000 in This Alternative Now
A new Knight Frank report made an unexpected declaration. It revealed that 44% of family offices are investing more in residential real estate now. And, you don’t need to be Warren Buffet to see why.
Since 2000, residential real estate outperformed the S&P 500 by 70% in total returns. It’s the only asset that pays you to own it, grows while you sleep, and shields your gains from the IRS.
That’s why you need mogul. It’s a real estate platform that lets you invest in institutional-grade rental properties. You get monthly rental income, capital appreciation and tax benefits without a down payment or 3 a.m. tenant calls. In fact, over 20,000 investors have joined.
Here’s Why:
• Tax Benefits
• +7% annual yields
• 18.8% avg annual IRR
TLDR: You can invest in high quality real estate for a fraction of the cost. Why wait?
Past performance isn't predictive; illustrative only. Investing risks principal; no securities offer. See important Disclaimers
What’s happening now is a broader shift in how agents think about the business.
Instead of viewing real estate purely as a source of commission income, more professionals are starting to see it as an asset class they should be participating in directly.
Even small exposure, when done consistently, can compound over time in a way that transactional income typically does not.
And for agents who already understand their local markets, that knowledge becomes an advantage.
In other words, the opportunity is no longer just about facilitating deals.
It’s about participating in the long-term value those deals create.


